David M. Hogue, Ph.D. is a UX design leader, product strategist, and applied psychologist with 20+ years experience. He combines his design, research, and psychology skills to bring deeper insight into user behavior, guide product strategy and service design systems, and solve challenging UX problems. He is currently a UX Lead at Google working on the Android ecosystem and has consulted for agencies, start-ups, and corporations to help them build stronger design teams through organizational structures, processes, and training. Dave teaches information and interaction courses at SFSU, and he has a special interest in design processes, strategy, and ethics.
Join us as David talks about how to create better products, services, and experiences based on psychological principles and theories that enable us to identify, define, and frame problems more effectively. We'll discuss a model of cognition, motivation, emotion, and more that helps us understand a wide range of diverse product challenges that go beyond interface design to consider context, goals, and even culture.