How to best serve the customer in the most efficient and cost effective way is critical to growth in every industry.  In examining these sales options the needs of the manufacturer in key areas must be met in order to insure the go to market strategy.  A Direct selling model achieves most of these needs but having the right Manufacturers reps can often meet these needs with the benefit of a variable cost of sales.  My presentation would highlight and compare how the Direct and Rep model addresses these needs to best achieve the manufacturers objectives of it selling organization.  The intent would be to give a balanced and objective view on both channel models in order to give the audience an appropriate framework for selection.