David M. Hogue, Ph.D. is a UX design leader, product strategist, and applied psychologist with 20+ years experience. He combines his design, research, and psychology skills to bring deeper insight into user behavior, guide product strategy and service design systems, and solve challenging UX problems. He is currently a UX Lead at Google working on the Android ecosystem and has consulted for agencies, start-ups, and corporations to help them build stronger design teams through organizational structures, processes, and training. Dave teaches information and interaction courses at SFSU, and he has a special interest in design processes, strategy, and ethics.