Jennifer Matt has a passion for the online world and how print software can be leveraged to both differentiate your print business and make it more efficient. Jennifer writes, speaks, and consults with printers worldwide who realize their ability to leverage software is critical to their success in the information age. She is the managing editor of the WhatTheyThink Print Software special interest area. Jennifer has written two books; Web2Print and Make Great Software Decisions: A Guide for Printers, both of which are distributed by EDSF, a non-profit serving the print industry where Jennifer serves on the Board of Directors.