With 20 years of experience in the visual communication markets, Gustavson has in-depth knowledge of the issues, challenges and technologies of the industry. During her career, she steered and implemented major brand updates for several industry publications; launched new publications into niche markets; coordinated successful multi-year award programs; for eight years managed a high-profile industry show daily, which featured a complete multi-channel approach including print, digital editions, online website content/microsite, social and video; and successfully launched the first multi-channel SGIA Expo Daily in 2017. Denise also serves as Editorial Director & Special Projects Editor of Printing, Packaging, and Publishing at NAPCO media.