As a writer, photographer, director, and designer, Bobby Kim aka Bobby Hundreds is the first to admit, "I do a little bit of everything and a lot of nothing." Over 15 years, the Co-Founder and Chief Creative Officer of The Hundreds grew an independent, Los Angeles-based creative project into a worldwide men’s apparel label, fueled by his prolific online magazine and strategic brand narrative. In 2017, Kim premiered his directorial debut, BUILT TO FAIL, a documentary on street wear. He is currently working on his first book, a business memoir detailing how The Hundreds was built.