Store closing, layoffs, and bankruptcies – hardly a day goes by when the headlines don’t include dire news about retail. In this session, the co-founder of a leading retail design and branding firm will draw from years of experience gleaned from helping leading brands craft their strategies to explain why these seismic changes are happening, why they do not foreshadow the death of the brick and mortar store, and why signage and graphics have become critical tools for retailers in rethinking their environments.