Furniture, pillows, wallcoverings: The digital print opportunities in the interior and home décor market are endless. In this session you’ll learn where today's wide-format capabilities stand and how digital applications will drive on-demand customization at the intersection of interior décor and digital print. Break out of the mindset of thinking of yourself solely as a "service provider.” The value proposition of digital décor is actually about developing brands, not printing graphics: helping online companies build their own custom décor lines or offer their customers on-demand customization.