As new technologies race to address print’s relevance in society, widening the pool of print applications, print service executives face another great challenge: attracting new talent to the industry. How can business leaders convince the next generation that their future lies in print? What factors influence retention? And how does the next generation truly see the print industry? In this session, a panel of young print executives discusses what draws younger workers to print, how to gather input from and engage with the next generation and, most importantly, how to prevent top talent from leaving to work for the competition!