Owner & President
APImaging, Inc. dba Associated Photo & Imaging, is a business built on integrity, innovation, and reliable customer service. We are proud of our history as a family-owned business.
Owner and President, Diana Herrera joined the company in 1987 and since day one she worked closely with the previous owner, son of the founder. She started from the ground up, learning all aspects of the business from answering telephones to overseeing the majority of company sales and gathering the excellent team now in place. She served as Vice President of Associated Photo & Imaging for over ten years. During that time Diana managed many aspects of the company’s day-to-day operations. She now has over 30 years of experience guiding clients in the creation of innovative visual merchandising solutions.
Diana purchased the business in 2013, and its focus remains on exceeding customer expectations while leading the company into the next chapter. As a business owner she understands the value of staying in touch with today’s fast paced technology to ensure APImaging, Inc continues to experience growth and evolution.
Since the acquisition Diana has invested in upgrades of technology and equipment as well as major build out and move to a new 12,000 sf ft facility.
Diana leads the new generation of Associated Photo & Imaging with a vision of incorporating innovation and the latest technology into the company’s operations, while maintaining the highest quality of products and services in the industry. Her daughter Jessica Herrera works closely by her side following the tradition of this family-owned business.
The personal touch, attention to detail, and high level of service provided by all our staff continues to be reflected in the quality of our work.
Our motto is “It’s not what you do, it’s how you do it”.