Mike is strategic writer and social media strategist with a focus on emerging technology, social platforms, and the psychology behind what makes people share. He believe that effectively connecting human behavior to a brand's business problem results in the best creative product. For the past ten years Mike hasvcreated engaging social content for a variety of clients like McDonald's, Ford, Delta, Cheez-It, Coors Light and Groupon.

Mike thinks Likes are overrated, and also doesn't think that salsa should be sweet.