SGIA's Garment Decoration Committe created THREADX — a conference designed for garment decorators — to motivate business leaders to see the zeitgeist of their marketplace, and to understand how to capitalize on customer trends driving the marketplace. This unique conference is sure to shake up traditional business strategies for garment decorators, featuring presentations from fresh, captivating and innovative speakers.
Sunday, February 25, 2018
7:00 PM - 9:00 PMWelcome Reception
Join the SGIA Garment Decoration Committee in a dessert reception on the Serena Vista lawn. This will be an opportunity to connect and network with SGIA members, staff and VIP guests.  
Monday, February 26, 2018
7:30 AM - 8:30 AMBreakfast 
8:30 AM - 8:40 AMWelcome to THREADX
SGIA will welcome you to our inagural THREADX conference, and thank those who inspired us to design something new and different for today's Garment Decorators. 
8:40 AM - 9:30 AMCreative Branding
Kick off THREADX by getting inspired by one of the most creative minds in marketing and branding today. Ricardo Crespo will get your brain fired up about the possibilities for how to take your business to the next level in today’s changing economy.
9:30 AM - 9:40 AMSponsor Session: Jerzees 
9:40 AM - 10:30 AMBuilding Energy Around Your New B2C Brand
Robert and Chris from Blue Ion will walk you through the lifecycle of developing and marketing a B2C apparel brand. They'll provide real-life examples and specific, tactical tips on everything from developing your brand story to getting found on Google, Facebook, and Amazon. If you've been looking to build momentum (or just start) your own B2C brand but don't know where to start, this is the place.
10:30 AM - 10:50 AMBreak 
10:50 AM - 11:15 AMPrints Not Dead  
11:15 AM - 12:00 PMStand Up or Shut Up
Our industry started as a value driven industry, new ideas, new products to the market, fun, art, rock and roll, it got commoditized. Like any other commoditized industry, the garment industry became price driven - equating the value to lower costs. Ryan Moor discusses how to shift the industry back to a value driven model. Whether you are a garment manufacturing, in the screen print “supply” chain, a screen printer, or a brand, we can all learn from other industries and companies that are making this shift and help lead and change our industry and as a result create better products with better jobs and more profit to go around. This will tie in topics of market / model disruption, brand and culture development, employment practices, and leadership. 
12:00 PM - 1:00 PMLunch 
1:00 PM - 2:10 PMTransition Strategies for Success in the New Economy
This presentation covers the four big changes as the economy moves from Analog Mass Manufacturing to the Digital Economy. It’s not Social Media, digital marketing, or mobile. They are: Changing Consumer Buying Patterns, Accelerated Growth, Data as a Driver, and the "Unit of One." You’ll come away with paradigm shifting ideas and an understanding of what you need to adjust to. This is for anyone expecting to be profitable and successful in the coming years, whether Millennial, Gen X, or Boomer.
2:10 PM - 3:00 PMWhat to know before you go: Cut & Sew
Brandon Barber will focus on the in's and out's of Cut & Sew from a production standpoint. Vapor Apparel manufactures both custom decorated Cut & Sew and sublimation and blank Cut & Sew. 
3:00 PM - 3:30 PMBreak 
3:30 PM - 4:45 PMMarketing Workshop
Ricardo Crespo wraps up day one with a workshop on branding and marketing strategy to ensure that you have meaningful connections with customers (trade) and consumers (end users). Ricardo will allow for plenty of time with this for this interactive session with audience Q&A.
6:00 PM - 10:00 PMDinner and Casino Night with 2RegularGuys 
Tuesday, February 27, 2018
7:30 AM - 8:30 AMBreakfast  
8:30 AM - 9:30 AMOmnichannel Consumer Experience
Learn about the Omnichannel Print Experience from someone who lives it daily. YR (pronounced “your”) Store creates live garment print installations which feature interactive touch-pads, and the world’s only live all-over digital printing process, offering designers and the general public the opportunity to create one-off patterns and prints and produce their work onto high-quality garments to take away within minutes. YR Store has collaborated with brands and retailers including Liberty, Selfridges, Nike, Google, Bathing Ape and Star Wars and runs its own stores in London and New York inside the flagship Topman and Topshop stores.
9:30 AM - 9:40 AMSponsor Session: Ryonet 
9:40 AM - 10:30 AMThe Importance of Making Mistakes on Social
Mike is best known for some of his scrappy work was with Groupon, and he’ll be explaining how to use humor and ingenuity to your advantage to get attention and follow through from your customers. The internet is obsessed with pointing out mistakes, and Mike will explain how to use that to our advantage. 
10:30 AM - 11:00 AMBreak 
11:00 AM - 11:50 AMCo-opetition in the Garment Decoration Industry 
12:00 PM - 1:00 PMLunch  
1:00 PM - 1:40 PMHow to run profitable and Scalable eCommerce Facebook Ad Campaigns
Facebook poses tremendous opportunities for companies to build their online business and drive profitability. Steve will share how to understand the rich marketing data available to eCommerce brands using Facebook to run ad strategies. Attendees will learn how to leverage their Facebook ads to generate sizable audience growth and transform their business.
1:40 PM - 2:10 PMEco-Authenticity or Greenwashed
Transparency has become crucial to the customer who wants to connect their beliefs, health and lifestyle to like-minded brands. Integrate Eco-Apparel and social enterprise into your product lines, increase profitability from untapped segments and define better tools for the management of water and waste through advanced technology and recycled fiber.
2:10 PM - 3:00 PMCreatively Navigating Shirts and Sharks
When Mel became a mom she was searching for a simple and modern look when it came to dressing them. Come to find out, there weren't many options! While being a staying at home with her kids, she decided to learn the art of screen-printing and started selling this new look for children. Four years later it has grown from her garage/Etsy shop to a storefront in Portland and successful website. Mel held her own in front of the Sharks on Shark Tank, find out how she became a mogul in the tshirt world. 
3:00 PM - 3:30 PMBreak  
3:30 PM - 4:45 PMJohnny Cupcakes 
Wednesday, February 28, 2018
8:00 AM - 5:00 PMeTail West
Transportation to eTail West at the JW Marriott will be provided by eTail West leaving from the main entrance of the Hyatt Regency Indian Wells.