Keynote Speaker: Aaron Draplin

THREADX 2019 Agenda

SGIA's Garment Decoration Committee created THREADX to motivate business leaders to better understand the garment decoration industry so they can capitalize on consumer trends that are driving the marketplace. This unique conference features presentations from captivating, innovative speakers that will shake up traditional business strategies.
Please note: an additional charge may be required for some activities, you can buy those tickets when you register for THREADX 2019.
Sunday, February 17, 2019
2:00 PM - 4:00 PMDesign Workshop with Aaron Draplin
Get the inside scoop with Aaron Draplin of Draplin Design Co. and learn what goes on behind the scenes! He’ll give an in-depth walk through of some of his existing projects and answer questions in a more intimate setting. He'll show you the finer points of his logo making process, from sketch to iterations to finalizing. Every attendee sketches in a Field Notes memo book. Feel the power of pencil on paper! Unlock something in hand and mind! Adobe Illustrator tips, tricks, tales, triumphs and threats will be offered up from our questionable existence! Questions answered. Riddles solved. Enigmas discussed. Door prizes! Don’t miss out!
$100.00Coronado Room
4:00 PM - 6:00 PMTHREADX 2019 Welcome Reception
Kick off THREADX right: on a private beach in downtown San Diego! Enjoy a cold one, grab some popcorn and cotton candy and play some beach games with the other THREADX attendees and speakers. 
 Kona Kai Private Beach
7:00 PM - 10:00 PMBrews & BBQ at Ballast Point
Located in the heart of Little Italy, this location offers bayside breezes, award-winning and experimental brews, and a casual dining ambiance indoors and out.  First come first serve on this experience so reserve your spot quickly!
$100.00Ballast Point Brewing, Little Italy San Diego
Monday, February 18, 2019
7:30 AM - 8:30 AMBreakfast  Point Loma Ballroom
8:30 AM - 9:30 AMriCardo | crespo: Opening Keynote  Point Loma Ballroom
9:30 AM - 10:30 AMMaking Now
E-commerce platform Zazzle has become a dominant force in personalization, offering customized products from apparel, to homeware, device cases to skateboards and more. This case study highlights the company’s efforts to advance made to order manufacturing by leveraging digital print alongside their visualization technology as well as their ongoing efforts to become the most personal brand in the world by constantly meeting customer demands — profound lessons for any print provider.
 Point Loma Ballroom
10:30 AM - 11:00 AMCoffee Break
Coffee and donuts all around!
 Point Loma Terrace
11:00 AM - 12:00 PM10 Tips to Improve Employee Engagement Ideas

Why is a 210-employee graphics company obsessed with developing a great corporate culture and getting associates to report “I love my job”? Because it has studied research showing that engaged employees do better work! Here is the top ten list of engagement-boosting practices that Olympus Group swears by, starting with “create a noble mission.” Its previous dull 50-word mission was replaced with nine easy-to-memorize words: “To create a rewarding work environment for our employees.” Listen to the countdown to number one. Pay attention and you’ll find at least one idea that can raise the engagement score of your workforce.

 Point Loma Ballroom
12:00 PM - 12:10 PMSponsor Presentation: Ryonet  Point Loma Ballroom
12:10 PM - 1:30 PMLunch  Marina View Lawn
1:30 PM - 2:50 PMThings That Don't Have A Thing To Do With Graphic Design
As a graphic designer, I'm lucky to make things for all kinds of things. But more and more, I'm realizing the profound impact it has on the things in the rest of my life. Things in my backyard. Things that hold things. Things for my nephew. And things on one of the saddest days of my life. That's a lot of things. Plus, we'll update you on all the things we've been up to, aside from all those other things. Tons of new things!
 Point Loma Ballroom
2:50 PM - 3:00 PMClosing Remarks  Point Loma Ballroom
3:30 PM - 5:30 PMHarbor Cruise
Get a new view of Southern California from San Diego Bay aboard Hornblower Cruise's High Spirits. The boat leaves promptly at 3:30 right from the Kona Kai Resort and Spa Marina. High Spirits has an impressive pedigree: she was originally constructed as a sister ship to President Franklin D. Roosevelt's yacht, Sequoia. Today, she has been meticulously restored and is considered one of the finest antique yachts available for charter on the West Coast. Have a few drinks and a couple bites to eat and network with the attendees and speakers at THREADX. 
$100.00Kona Kai Marina Docks
5:30 PM - 7:00 PMBoat Party for the Land Lovers
Welcome the sailors back from their two-hour tour with a few drinks on dry land. Party on the lawn and you're all invited!
 Cabo Garden & Courtyard
Tuesday, February 19, 2019
7:30 AM - 8:30 AMBreakfast  Point Loma Ballroom
8:30 AM - 8:40 AMMorning Remarks   Point Loma Ballroom
8:40 AM - 9:30 AMClueless to $100K

Like many creatives, Roxy Prima and Phoebe Cornog had the skills to make art but didn’t know how to sell it. They were completely clueless about running their business, Pandr Design Co., and were failing.  In this session you will learn about how they turned it all around and how you can do the same. They will walk you through their story, the tipping point, and most importantly their now, go-to business practices. These “secrets” will help to get your business to six figures or whatever your goal may be. The starving artist stereotype is only a stereotype and definitely not a reality.

 Point Loma Ballroom
9:30 AM - 10:30 AMPanel Discussion on Live Activation

Hear from the seasoned professionals in the game of onsite printing activations discussing their strategies for success and learning from their laughable mistakes. Listening to how they have grown from simply printing T-Shirts for a 5 years old Birthday Party to setting up activations for the world’s biggest lifestyle brands including music, festivals, and more.

 Point Loma Ballroom
10:30 AM - 11:00 AMCoffee Break
Coffee and donuts all around!
 Point Loma Terrace
11:00 AM - 12:00 PMFashion Over Fandom: Design & Style Driving Sales
There’s nothing quite like the passion of a die-hard sports fan, but even so, young sports fans are starting to believe that style, design, illustration and colors (i.e., individual expression!) take precedence over traditional messages and basic logo design. This panel of major-league sports merchandisers — representing the Chicago White Sox, Houston Astros, Los Angeles Dodgers and Wilson Sporting Goods — will talk about the transformation in purchasing and promotional trends around team merchandise and player influence.
 Point Loma Ballroom
12:00 PM - 12:10 PMSponsor Session # 2  Point Loma Ballroom
12:10 PM - 1:30 PMLunch  Marina View Lawn
1:30 PM - 2:50 PMClosing Keynote
Two longtime industry friends discuss the lifecycle of streetwear, following your passion, running a clothing brand and retaining your integrity in an industry rooted in keeping up with trends.
 Point Loma Ballroom
2:50 PM - 3:00 PMClosing Remarks   Point Loma Ballroom