There’s nothing quite like the passion of a die-hard sports fan, but even so, young sports fans are starting to believe that style, design, illustration and colors (i.e., individual expression!) take precedence over traditional messages and basic logo design. This panel of major-league sports merchandisers — representing the Chicago White Sox, Houston Astros, Los Angeles Dodgers and Wilson Sporting Goods — will talk about the transformation in purchasing and promotional trends around team merchandise and player influence.