Gareth Breunlin is the director of advertising and design for the Chicago White Sox where he has developed a team known for its compelling, artistically driven design. Recent collaborations include a new White Sox wordmark by artist Jon Contino and ticket stock by designer Todd Radom, which was recently enshrined in the National Baseball Hall of Fame. As a member of the executive board of Major Level Creative Connect—the first graphic design conference for professional sports teams—he continues to advocate for the importance of design in sports. Outside of baseball, Gareth is involved in social justice work as the lead designer for the Neighborhood Story Project, a collaborative book-making organization that is an imprint of the University of New Orleans Press.